The Daunting Comic Convention: Neighbors

Conventions are always filled with many characters! 

Neighbors... They can be amazing, sharing a spoon of sugar, a cup of salt. Or they can blast R&B music at 4am during the work week. They truly can make life hell.

In the case of conventions especially when you are just starting out its good to find people to share tables with. This can help cut costs and help your table appear full if you still only have a limited amount of product. The right person can also help you engage your audience and customers, as well as share their convention experience with you, for example providing insight on what are good events to attend as well as what the audience is like at those events.

To find people to table with you can attend a convention yourself, and search around. If when talking with someone at a table you gel well you might consider requesting to share a table with them in the future. Additionally you might want to share a table with someone whose content is different from your own. For example two people sharing a table that each have their own noir stories might cause a bit of redundancy, and end up unintentionally cutting out sales for the other.

A hard seller can be a bit threatening
and intimidating

At a convention its not just table partners that can depend on your success its also neighboring and nearby tables. These neighbors can either make or break your success as a salesperson. We've been fortunate to have had really good neighbors. The Barbarian Brothers, Henchgirl, Monster Haiku, Immortal Lycanthropes; these have all been amazing people to meet, and work near, even share a table with. People like these create a great atmosphere and help engage with the community of convention goers. However, everyone is not the salt of the earth like these. Recently however we attended a convention were our direct neighbor was a hard sell.


Hard sellers are individuals who use any method at their disposal to get people to buy. From spouting
the merits of their work to all out guilt and shaming anything goes with a hard seller. Our table mate
at this convention had this to say about our hardselling neighbor:

                     "The guy at the table next to us at East Coast Comicon was a real 

                hard sell guy -- he literally demanded a customer go out and prostitute

                himself to make enough money to afford the wares he was selling.

                Presumably he was joking. But he wasn't joking when he demanded that 
                people who already owned his book give it away to "a worthy friend" and 
                buy another copy RIGHT NOW. "Be a man! Be a man!" he screamed at 
                people who would not buy, as they slunk away from his table."

Its hard to do anything in this situation. You can't reprimand them or lambaste them as it only creates an escalating conflict. In addition to these comments the gentleman wreaked of weed and the smell and his shaming would have people steer clear of him, this included avoiding that section which included our table. In the end we did the best we could in light of the circumstances, but this is reality. You will always encounter individuals who tend to alienate people for their gain.


Our own belief in salesmanship is a bit different than this character but we'll cover that next week in "Making the Sale."

Sir Gryphon is trying to sell people on edible chia pets, and Frankenstein vs. Dracula with Gryphon Knights Comics. Please patron to help these visions come to light and for blog content to continue!

The Daunting Comic Convention: The right convention.

Being an artist is tough, one of the difficulties is garnering an audience. Some are wizards at networking or social media, others not at times it may seem impossible to make dough, even elicit attention for your work. One sure way to garner the attention you need is having a table at a convention, and putting up a sign that says free candy. That's the way to reel'em in... BAIT!

Candy won't be enough if you don't have sufficient content to litter your table with. Having a book or two out even having some free swag or other extras like posters and stickers for sale will help you sell. Not everyone wants the same thing so having diverse merchandise is more certain to earn a sale. "Don't just hit up any convention!" He warned earnestly, as going big or going home can be soul crushing in this industry.

NY Comic Con might be your initial thought. It's one of the best promoted and largest conventions, touting an amount of traffic that would have the BQE jealous. They have an artist's alley for those newbies. Still the table costs are outrageous and your sales skills might be crushed under the pressure of breaking even over the long weekend.

It might be easier to start with cheaper cons like the Garden State Comicfest. At 150 bucks for two days its harder to lose out. Sometimes you can even find smaller inexpensive 1 day events like the recent con in Queens, First Con-tact. These are good testing grounds for what sells, though every convention is a bit different: sketchcards, indie comics, prints, toys, stickers, and anything else your twisted mind can conjure depends on the convention. Over time regularly attending a show can help you learn the audience better and adapt your skills.

In addition certain shows like the one in Boston seem to have attendees with deeper pockets who are into dropping fives for random memorabilia like stickers, or trading cards.

Other things that can help or hinder you at cons could be splitting a table with someone... But we'll talk about that in our next blog about conventions called "Neighbors"

The entity known as Sir Tom Gryphon is at a table in the dark waiting to throw goods onto passerbys for Gryphon Knights Comics. Some of these goods are books he's illustrated like HERO and WOW Signal and lettering books like Getting Away with Murder.